Amsterdam, The Netherlands - The Fabricant’s mission is to lead the fashion industry to a new sector of digital-only clothing that wastes nothing but data and exploits nothing but imagination.
About the Fabricant
The three founders - Kerry Murphy, Amber Jae Slooten and Adriana Hoppenbrouwer - are a diverse team with complementary skills, combining technology, creativity and business - forming the foundation of The Fabricant.
“I believe, to change the toxic environmental and cultural aspects of fashion we need to change the experience. Digital-only fashion provides many new opportunities to do so.” says Kerry Murphy, CEO.
In 2019, The Fabricant sold the world’s first ever digital-only dress on the Blockchain. Today, their cutting edge designs, vision and technology continues to transform the global fashion industry.
Clients and collaborations include Adidas, Tommy Hilfiger, Under Armour, Atari, RTFKT, Puma, Peak Performance and Buffalo London.
The Fabricant’s long-term vision is to create tools and products that transition the fashion industry towards an entirely digital existence in both production and consumption, while democratising fashion creation to become a collaborative process that utilises 3D technology and consumers’ creativity, accessible to all.
Amber Jae Slooten, Creative Director: “Clothing has two functions, protection and expression, but what if you take those two apart? I see a future where we will all wear our digital identity around us, where we will be able to curate that space. Endlessly expressing yourself, but without the negative impact on the planet.”
Adriana Hoppenbrouwer, CCO: “This investment round will allow us to accelerate our growth and impact in the fashion industry. It is a pleasure to work with partners that support our ambition.”
A creative, sustainable, resilient, and profitable industry is entirely possible by switching from physical to digital fashion. The Fabricant aligns with the following United Nations Sustainable Development Goals: #9 - Industry, innovation and infrastructure, #10 - Reduced inequalities, #12 - Responsible consumption and production.
Investors on The Fabricant
Ali Najafbagy, 4impact Managing Partner: “We are thrilled to work with the exceptionally talented and diverse team at The Fabricant. Their visionary work sets the global standard not for digital fashion, but for fashion. Sustainability, co-creation and democratisation are at the heart of this industry.”
Simone Brummelhuis, Partner at Borski Fund, said “The Fabricant addressed the sustainability challenges of the fashion industry head-on. It is inspiring to see how the vision of Kerry, Amber and Adriana integrates fashion design, gaming expertise, blockchain technology and innovative business models. We are excited in supporting The Fabricant as a sustainable thought leader in the industry.”
Marco Pieters, Slingshot Ventures Managing Partner: “The Fabricant’s team is leading the virtual wave in the fashion industry, and we are more than proud to back them in their mission to change the industry by unlocking virtual creativity and sustainable consumption.”