GreenShift secures €2.35M in round by 4impact capital, The Footprint Firm and Rockstart

GreenShift, an Amsterdam-based AI powered technology company revolutionizing sustainable cloud computing, has raised €2.35 million in a Convertible Loan Agreement (CLA) round. The investment was led by 4impact capital and The Footprint Firm with continued support from Rockstart.

The fresh capital will enable team growth and support GreenShift’s efforts to deepen enterprise partnerships, advancing its mission to become the operating system for sustainable cloud computing.

Tackling the urgent challenge of cloud emissions

The global cloud market is valued at over €900 billion and growing at a 21% CAGR. With cloud computing already generating more CO₂ emissions than the aviation industry, data centers are projected to account for up to 2.5 billion tons of CO₂ by 2030, nearly 40% of U.S. annual emissions. Today, cloud computing is estimated to account for roughly 2.5–3.7% of global greenhouse gas emissions. A significant share of this footprint is amplified by inefficiencies, such as idle provisioning, complex application deployment architectures that prevent easy cost and emissions attribution, and under-optimised application logic that reduce overall energy use effectiveness. This represents both a massive sustainability challenge and a strategic opportunity: without intervention, cloud and AI workloads will continue to drive unsustainable energy demand.

GreenShift’s solution: Full-stack visibility, real-time optimisation and carbon aware automation

Unlike existing solutions, many of which focus on infrastructure-level optimisation, GreenShift operates at the application layer, where most inefficiencies originate. GreenShift’s AI-powered platform reduces cloud application energy usage by up to 40%. By unifying cost, performance, and carbon into a single optimization engine, it enables organizations to lower emissions and significantly cut cloud costs while driving performance. Unlike traditional optimization initiatives that force a trade-off between cost and performance, GreenShift removes that compromise as well. The result is a step-change in cloud sustainability: lower costs, higher performance, and significantly reduced environmental impact.

Strategic investors supporting GreenShift’s growth

Omar Regoort and Leonid Borodaev, Co-CEOs of GreenShift, stated:

“Our vision is to lead the global shift to sustainable cloud computing. By building the operating system for sustainable cloud, we ensure digital growth is efficient, high-performing, and green by default. With 4impact, The Footprint Firm, and Rockstart as partners, we’re in a strong position to accelerate adoption and scale our impact globally.”

Ali Najafbagy, Founding Partner at 4impact capital, said:

“The rapid increase in cloud computing leads to vast inefficiencies, high energy consumption and high emissions. GreenShift tackles this head-on with a scalable, software-first solution that reduces energy use while enhancing performance. Omar, Leonid, and their team are uniquely positioned to build the global category leader in sustainable cloud computing, and we are proud to lead this round.”

Sofie Käll, CIO at The Footprint Firm, commented:

“We are excited to back GreenShift in addressing the critical and growing issue of costly, and emissions-heavy computing. Their solution delivers a powerful alignment of operational, economic and environmental value for Enterprises - exactly what’s needed to make sustainable technology truly scale. We’re betting on a future where AI serves, rather than strains, the planet, and we truly believe Omar and Leonid of Greenshift are the ones to help realize that vision”

Gem Kua, Investment Manager at Rockstart, added:

“Backing Omar and Leonid in GreenShift’s stealth phase was about more than investing in technology - it was about backing founders who could tackle the AI era’s compute and emissions challenge. Their early deployments have already demonstrated strong results across sustainability, cost, and performance metrics, and we’re proud to back them again as they are on track to lead the sustainable cloud computing category.”